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How Much Do Google Ads Cost in 2021?

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If you want to get attention online today, you need to stand out from the competition. In 2021, if you want to get the most attention for your products and services, the ‘pay to play’ approach has become the norm. On sites like Facebook and Instagram organic posts are now down to as low as 5.2%. Without a solid advertising plan in place such as Google Ads pay per click marketing, your business will literally get ignored and overlooked in online searches. Unless you’ve been hiding under a rock for the last ten years, you’ve probably seen Google Ads (formerly called Google AdWords) displayed on top of search engine result pages (SERPs). Many of the clients we work with have a lot of questions around Google Ads and the cost to do effective PPC advertising. Some of the most common questions we get are: “How much do Google Ads cost?” “How much does Google AdWords cost per click cost?” “Are Google ads expensive?” Before you start your Google AdWords campaign, it’s important to underst
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7 eCommerce Marketing Tips to Boost Your Sales

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All budding entrepreneurs’ dream is to develop a large customer base, drive a ton of sales and build a successful business – but how do you do that? Here we listed actionable eCommerce marketing tips for you. With time, and lots of it. If it was easy to start an eCommerce business and generate 6 figures, everyone would be doing it. The whole process of getting your business up off the group and sustaining its progression is an extremely tedious task if done correctly, but the rewards that come as a result of your hard work are invaluable. Increasing your sales can’t come first, it has to coincide with eCommerce marketing tips and tricks provided in this article, but it all comes down to the initial value you provide to your consumers. 1. Display Your Site Security Far more people are going to visit a site that looks trustworthy, no one wants to put their personal information at risk, would you? One of the most effective things you can do is display a ‘Secure’ icon at the beginning
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7 Ways to Spot a Great Agency/Client Relationship

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When you’ve been around long enough – and sat on both sides of the table – you begin to realize that it’s not just the quality of work that matters, but also the nature of the relationship a client has with an agency. If that relationship is strong and constructive, then almost anything is possible. If it is toxic or simply workmanlike, nothing will be done well. This understanding should inform our thinking when we choose an agency – in any area. After all, when we allow a third party to contribute to a vitally important part of our business, we are placing a lot of trust in that organization. Their skill is not the only – or even the main – issue. We want to know they are taking the relationship seriously and adding as much value as possible. And it’s not just at the moment we choose. It’s wise to continually evaluate any relationship to establish whether you are really getting what you want and whether the partner in question is really committed to your success.1) Honesty Is Pr
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5 Ways to Streamline Your Digital Marketing Campaigns

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Companies market their products and services to reach as many prospective customers as possible with the least effort and cost. This can be difficult, mainly when introducing new products or services into the market or working with a tight budget and a small team Streamlining your digital marketing campaigns is crucial because it gives you a comprehensive look at everything regarding your campaign. It helps you learn more about your audience and build long-term relationships with them. Here are five ways to streamline your digital marketing campaigns. 1. Work With a Digital Marketing Agency Digital marketing agencies help businesses grow in various ways. They help them create websites and enhance their search engine rankings while running effective online marketing campaigns. You can streamline your marketing efforts for better business results by working with a reliable company like Revelation Digital. A digital marketing company will create a solid visual identity for your busines
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What Are Direct Response Campaigns?

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Although building customer relationships through branding and awareness is vital, the bottom line for most businesses is to make sales and generate revenue. And while some companies focus on building long-term relationships with their customers, others focus on driving immediate sales through direct response campaigns. Direct response campaigns are about getting a customer to take immediate action, such as signing up for a free trial, making a purchase, or requesting more information. It generates a high return on investment by converting as many leads into customers as possible. If you feel like this approach is right for your business but don’t know where to start, getting help from digital marketing agencies like Sentius Digital would be best. But if you want to go the DIY route, this article will give you the information you need to get started. Examples Of Direct Response Campaigns Everyone has impulse-bought something before, whether it’s a pair of shoes you saw on clearance or
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How To Get Your Marketing Content Read by the Right People

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Over half of U.S. adults have relied on the internet during the COVID-19 pandemic, according to the Pew Research Center. Trapped indoors, people are spending more time plugged into the World Wide Web, which could be a boon for your business. To grow your business during a global pandemic, you’ll need a marketing content strategy suited for the new norm. This means ramping up your online content and spreading your brand message across virtual platforms. However, you don’t want to start flooding people’s newsfeeds and inboxes with random advertisements. To succeed in marketing your company, you’ll need to think ahead and create a well-structured plan of attack. Are you ready to amp up your marketing game but unsure of how to begin? Read on to learn how you can win over new customers with thoughtful and timely content. Define Your Audience To grow your customer base, you need to understand who you’re targeting in the first place. If you don’t know what your customers want, you’l
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Why Is Content Marketing Hogging the Attention? Here’s the Future of Print Advertising

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In 2011, the number of smartphones in the US surpassed the number of people. More people are looking at their phones than reading print. Is the future of print ad campaigns dead and gone? If you own and operate a business, you’re always thinking about the future of advertising and marketing. You need to be able to keep up with the times if you expect to succeed in the business world. You may notice people these days talking a lot about digital marketing, SEO, and social media marketing. While these will likely continue to be important, what about print marketing? Continue reading about print advertising and find out if it still has a future. Print Advertising Isn’t Dead! Here’s a spoiler: print marketing will remain alive so long as there remains a physical customer presence. Many experts will tell you print marketing still holds incredible value alongside your digital marketing campaign. Even with the advent of computers, mobile phones, tablets, and virtual reality, even young
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5 Undeniable Benefits Of Using A Virtual Writing Tutor

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If you’re one of the nearly 20 million students enrolled in U.S. universities in 2019, you’re almost certainly stressed out by the number of papers you have to write. Even if you’re in another walk of life, such as in the job market or looking at opportunities online, you’re probably realizing that the writing skills you used in school are necessary. After all, writing follows you all throughout your adult life in some form or another. Once you realize that, you might begin to realize that you need to improve your writing skills.But you might wonder, how will that work? How can I make my writing skills as good as they can be to get opportunities, jobs, and raises? What if I want to try writing creatively? Well, you shouldn’t have to worry about any of this! Virtual writing tutors, or online sites that help with writing, are extremely effective in providing you with the best assistance possible. So sit back, relax, and read on to learn about what a virtual writing tutor can do for y
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Content Marketing Trends in 2019: 5 to Watch

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Are you stumped about content marketing? It seems like it’s all you hear about these days in digital marketing. That isn’t without good reason. 72% of marketers said that relevant content was their most important SEO strategy. The question is, how can you make content marketing work for you? Below are five content marketing trends in 2019 to look out for. 1. Less Click Bait Getting people to see your content is one of the hardest tasks out there. This problem led many marketers to use clickbait titles that encouraged people to read their articles. But people are starting to wise up. They want to read relevant content, not sensational headlines. Content creators will continue to create better content that people want to read. It’s what will bring people back to their sites and build up trust with their audiences. 2. Voice Search As AI has improved over the past few years, it’s led to better voice search. More searches are now voice searches as a result. This change means that c
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5 Key Reasons Why You Should Hire a Ghostwriter

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A ghostwriter makes updating your digital content easy and fast. Nearly 64% of small businesses have an online presence. The first step is to build your website, then you focus on growing and sustaining online traffic with high-quality content. A blog is a useful way to gain and entertain visitors. Your online content isn’t going to write itself. You can focus on your responsibilities and leave the writing to a professional. Here are 5 key reasons why you should hire a ghostwriter. 1. Ghostwriters Build Brand Awareness Your company’s story is important to get out there. It helps you gain more visitors and introduce you as a trusted brand. A ghostwriter saves you the hassle of producing enough high-quality content to entice a consumer to explore your business more. 2. It’s What They Do Professionally Producing well-written content is what a ghostwriter does professionally. You don’t have to know how to write and edit when you hire an expert to do it for you. Instead, you can focus
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6 Tips on Building Strategies With Social Media for Life Coaches

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If you’re a life coach, you know that social media is a powerful tool to market your business. But it can be hard to know where to start. With so many strategies, it’s smart to focus on the ones that will give you the best chance for success. Keep reading to learn 6 tips on building strategies with social media that will put your life coaching services on the fast track! 1. Know What You Want to Achieve Are you hoping to grow your business? Do you just want more visibility? Determine what your goals are in creating a social media presence so that you can set benchmarks for growth. And if one of your goals is getting a life coach certification, act on that intention. You’ll gain the skills to help carve out the perfect niche for your coaching career. 2. Find the Right Platforms Social media marketing hinges on using the right platforms. Instagram, Facebook, and Twitter are among the most popular platforms, and you should try to have a presence on the right ones for your needs. Are yo
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Understanding Social Media Holds Key to Building Online Reputation

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Difference between Traditional Advertising and Online Advertising on Social Media When it comes to Advertising in traditional media, the advertisers tend to focus on how to reach the masses at large. However when one looks at the Social Media and plans to design advertising, it becomes important to understand some of the basic differences that make Social Media different from the traditional media. In the traditional media, the advertisements are largely interruptive. People are used to the commercial breaks and the interruptive advertisements amidst the shows. However when it concerns the social media, the major difference to be noted is that the audience does not appreciate interruptive advertising. In fact the audiences on the internet have several options of being able to install filters, block senders, use pop up blockers and soft wares that block the advertisements on the browser. What does this mean to the advertisers and marketers. This means that the way to reach out and conne
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Using Social Media Channels with Multiple Business Objectives

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Social Media Marketing is the latest game in marketing. Whether you have a product or a service to market, you have no option but to be present in various social media channels for this is where your existing and prospective customers are. More importantly your customers are talking and sharing their ideas, experiences and information that includes reference to your products and services too. Multi Media technology has fuelled the growth of Social Media channels including blogs, micro blogs, audio & video sharing and Podcasts etc. When it comes to advertising on the Social Media Channels, you will find the pop ups and banners etc to be the same as the traditional media advertising which is interruptive. However from a marketing angle you need not look at Social Media channels only for advertising. There is a lot more that you can do on a larger scale by connecting with your customers, building your image, online reputation as well as benefitting from the interactions that you elici
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Identifying Marketing Opportunity through Social Networks

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When you are interested in building a Social Media Plan as a part of your larger marketing program, you will need to understand all about the various Social Media channels and only then will you be able to arrive at a mix of channels and mediums that are provide the right opportunity for you to build your online reputation. Internet Usage - Then and Now Ever since internet brought the world closer, a new culture or lifestyle has evolved around the net. In the early stages, with limited bandwidth, connectivity and slower speeds, individuals logged on to the net from time to time to check emails, to check out different information that they found useful. With availability of higher speed and bandwidth people began to log in to play games, watch news, study and invest into the stock market etc. This meant that the time they spent using the internet increased significantly. Now if you review the scene, you will find that most homes and offices have their internet connections ‘On’ all throu
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Social Media Channels - Categorization

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When one looks at the various social media channels and the traffic that flows through the various networks, you will be surprised at the amount of conversation and exchange of information that is taking place. As an individual it is but natural that every one of us would be logging in to several networks almost on daily basis and pursuing our interests. When you wish to study Social Media from the perspective of a marketer interested in reaching out to the larger audience which happens to be your prospective customers, you will find that your approach to understanding of the Social Media needs to change. Essentially you have got to change your perception from that of a Social Network user or participant to that of a Marketer which calls for looking at the Social Media from a different angle altogether. Social Media channels can be grouped together under broad functional categories such as Platforms, Content and Networks promoting interaction. By listing all of the platforms under the
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Advertisement Planning on Social Web

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Internet age and the social web is redefining marketing. Online marketing as well as online advertising and brand promotions are done differently from the traditional ways. When you consider the traditional way of marketing and building customer loyalty, you will find that the customer’s positive experience of the product or service helps build loyalty. It is interesting to study the same aspect on Social Networks to identify and establish the way in which the online community builds and endorses a product or service. Online interactions on the social networks are carried out by individuals and at the same time the opinions and the loyalty expressed would be collective. This is not so in the case of traditional media. Another significant factor to be noted is that the online community participant’s subscribership can be measured and quantified. The entire process of loyalty building can be easily tracked and traced on social web. On the Social Networks, one may not necessarily speak ab
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Approach to Learning about Social Web for Marketing Professionals

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If internet has affected the lives of millions of people across the world and brought them together through social media networks, the same technology and tools have reinvented the marketing and media campaign strategies for the marketing companies too. No big time business can ignore the social web today. By virtue of the fact that the individuals present and participating in the social web are talking about the product or services relevant to each one’s business, the companies have got to be present to be able to address the prospective buyers who are also present and are listening to the reviews, comments, ratings and feedback of those who have purchased and use the products. Every Marketing professional would need to include the social media into his marketing campaign and integrate the same with the rest of the media channels that he is currently using. The starting point of this journey would be to understand the technology, the platform, the various channels and all about how so
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Apple App Store Optimization

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In the world of mobile apps there are two major places where you can sell your products ‐ Google Play Store for Android apps and Apple App Store for iOS stuff. Both markets are really competitive, so if you want to be successful on either of them, you need to invest your time, effort and money not only in the development of a top notch app, but also in your store optimization and promotion. If you are familiar with App Store Optimization (ASO) for Google Play Store, or with SEO in general, it won't be a completely new story for you. Apple App Store optimization is sort of similar to ASO for Google Play Store but due to the differences in the ranking algorithms, there are major differences in the optimization approaches, too. Here are the major factors that make or break your good rankings at Apple App Store. Basically, there are 3 groups of factors you need to consider: keywords, visuals, and off-site factors. 1 Keywords While for Google Play Store many experts don't conside
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Website Speed and Search Rankings

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Google is constantly modifying its algorithm to sort sites based on keyword relevancy and while keywords and backlinks always have the lion's share in terms of weight, more and more seemingly minor factors are taken into account. For instance, take website speed. You might wonder what at all it has to do with search rankings but actually it is also a factor (though with minor importance, to be precise) that influences your position with Google. How Website Speed Affects Rankings First, if you expected that website speed influences your rankings big time, we need to clarify that this isn't so. While the two are related, you won't find a direct correlation – i.e. low ranking sites might load fast and vice versa. The results depend on which metric you use to measure website speed. For instance, if you take into account the time needed to load the first byte of the page, then it turns out this is a huge factor because sites that are fast to load the first byte of a page typic
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Google Keyword Planner and Other Keyword Volume Tools

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Keyword research is a make-or-break stage in any SEO campaign. If you do it wrong, all your efforts (and money) are in vain. This is why you need a reliable keyword research tool. For many years THE tool for keyword volume research was the Free Keyword Tool from Google and it was all we needed but unfortunately this great tool is history now. The good news, though is that fortunately there are alternatives for keyword volume research. For instance, the new tool from Google with similar functionality ‐ Google Keyword Planner does many of the things the old tool did but unfortunately it is more suitable for PPC keyword research than for organic SEO research. There are also other tools, such as Bing Keyword Tool, or WordTracker Keyword tool, or the numerous paid tools and each of them has its advantages as disadvantages, as we'll see next. Google Keyword Planner – Still the Best Keyword Volume Tool The new Google Keyword Planner offers much of the functionality of the old Free Keywo
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